målgrupp ('target group') started as an experimental DIY solo act sometime around 2008. After releasing a cd and a split album as a group, they became a solo project again in 2013. On their latest release, Sorl , objects, field recordings, and musical instruments are recorded and relayed through heavy treatments on a Nagra reel-to-reel tape recorder; with the help of sticks and picks, lifting and covering up the magnetic medium from the tape heads, rewinding, fast-forward, wow and flutter, hiss and clicks.

 

Recorded in the artists' studio or live on tour, the soundtrack of a non-existent film is heard -- a naïve experience, never accurate in its reproduction. We'll find ourselves collecting fire-wood in a plastic bag or standing on the station decrypting announcements, climbing the stairs in a vertical neighborhood taking in the local moods, watching a maintenance machine zooming by or the nature program on television. The music is optimistic with an emphasis on textures; there is a restless nerve, yet soothing.

 

målgrupp has released several cassettes and a 7" EP through labels such as Artsy Records, Hockey Rawk, Allt Hela Tiden, Maternal Voice, På Månen and Flacon Recordings. They have also scored films for Kevin Luna and Peter Larsson, made fanzines, short films, exhibited artwork, installations and hosted workshops.